Stop guessing. Start growing
I help companies increase revenue by fixing what’s actually blocking conversion—using research, data, and testing. No fluff. No opinions. Just clarity on what works and what doesn’t.
Worked with teams at:
THE PROBLEM
Most companies don’t have a traffic problem.
They have a decision problem.
- You’re making changes without knowing what’s driving behaviour
- Your tracking doesn’t tell the full story
- You’re relying on gut feel instead of evidence
- You’re scaling before validating what actually works
That’s where revenue gets lost.
HOW I WORK
Simple and practical.
1. Find the leaks
Where are you losing money—and why?
2. Validate what matters
No more “we think this might work”
3. Fix and test
Changes that are grounded in data, not opinions
4. Scale what works
Double down on what actually drives growth
THE SOLUTION
I help you remove the guesswork.
Not by throwing ideas at the wall—but by figuring out what’s really going on and fixing it.
That usually means:
- Understanding how users actually behave (not what you think they do)
- Validating assumptions before you invest more
- Fixing tracking so you can trust your data
- Running focused experiments that move revenue
SERVICES
Conversion & UX Audit
Clear view of what’s blocking performance—and what to do about it.
Tracking & Data Setup
Fix your data so you can make decisions with confidence.
Research & Validation
Understand your users and test assumptions before scaling.
Ongoing Optimisation
Continuous improvement through testing and iteration.
PROOF
This isn’t theory. This is what happens when you stop guessing and start validating.
14× increase in conversion (US market launch)
For Wickey, I led a 450+ participant study to validate their move into the US market before committing to inventory.
We tested product appeal, features, and pricing with real customers—not assumptions.
Conversion initially dropped from 0.03% to 0.02%
After applying research insights, it increased to 0.41%
That’s a ~14× lift in conversion
More importantly, the business knew:
- which products would actually sell
- which features mattered (and which didn’t)
- how pricing impacted demand
No guesswork. No expensive mistakes.
You don’t need more traffic. You need to stop losing the revenue you already have.
Let’s take a look
About Look-UX
I’ve spent 15+ years helping companies understand what actually drives user behaviour—and turning that into measurable growth. I’m not here to sell CRO as a service. I’m here to help you make better decisions that lead to more revenue.
- Dave Powell (founder, Look-UX)