Biases
In today's digital world, where websites and apps have become an integral part of our daily lives, it's more important than ever to consider the role that human biases play in the design and optimization of these platforms.
Human biases are deeply ingrained in our thought processes and can influence the way we interact with technology.
As a result, they have a significant impact on user experience and engagement.
Understanding and addressing these biases can lead to a more inclusive and effective design, and ultimately, a better user experience for everyone.
Therefore, it's crucial for buiness to take human biases into account when optimizing their apps or websites to create a more user-friendly and equitable digital product.
Recommended reading
Steve Krug
Steve wrote an awesome book, Don't make me think back before the iPhone was invented
Odds and ends
CRO Cafe (Podcast)
Podcast about what we did in the pandemic and how comparison tables work
Video work
Dave as an actor presenting the differences between TomTom device, showcasing humanisation as a conversion tactic